G’day I’m Nic,

I work with small product-based businesses to help them
last and thrive.

Let’s work together to clarify what you need to do next to
build a strong and sustainable business.

What’s best next?

I work with small product-based businesses that want to push to the next level. Business strategy and execution. I work with businesses from 1-10, startup or established.

How do you start a business right? How do you push a business that has plateaued to the next level? How on earth do you pivot a business that’s stuck in a rut?

I can help set your sights on what is most important and guide you through getting to where you want to be.

Untangle what to do next

Building a product is not enough to succeed. You must understand what sets you apart in a crowded and distracting market and then build a compelling brand, website, messaging and supporting systems that work together to help and encourage your customers and clients.

A new website, new logo, new packaging are not the solution. You need a thoughtful and careful assessment of what is critical and what sets you apart. Only then can you double down and grow.

Let’s make straight your paths.

Things to think about

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Build an audience

Make sure you’re heading in the right direction with a product and service that will work.

Crowdfunding

Plan and develop a marketing strategy

Strategise your growth

If your current system has hit the ceiling, something needs to change.

What do you make next?

If you’re seeing growth, what can we do to maintain it?

What people say

“The simplest solution is almost always the best.”

William of Occam – 14th Century

“Less but better is the aim. The vital few rather than the trivial many. “

David Murray – Reset

There is a bit of every artist in their work

Ana Stelline – Blade Runner 2049

My own work and products

I’m trained in industrial design and have worked with numerous companies to nurture and grow their products and businesses. More to come here.

Writing and media

I do all sorts of things online. More to come here too.